{"id":11630,"date":"2017-10-10T13:00:00","date_gmt":"2017-10-10T17:00:00","guid":{"rendered":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/sothebys-international-realty-brand-announces-exclusive-alliance-with-influential-japan-news-publication-the-nikkei\/"},"modified":"2017-10-10T13:00:00","modified_gmt":"2017-10-10T17:00:00","slug":"sothebys-international-realty-brand-announces-exclusive-alliance-with-influential-japan-news-publication-the-nikkei","status":"publish","type":"post","link":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/sothebys-international-realty-brand-announces-exclusive-alliance-with-influential-japan-news-publication-the-nikkei\/","title":{"rendered":"Sotheby&#8217;s International Realty Brand Announces Exclusive Alliance with Influential Japan News Publication, the Nikkei"},"content":{"rendered":"<style type=\"text\/css\">\n<p>\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<\/style>\n<p><span class=\"xn-location\">MADISON, N.J.<\/span>, Oct. 10,&nbsp;2017 \/PRNewswire\/ &#8212; <a target=\"_blank\" href=\"http:\/\/www.sir.com\/\" rel=\"nofollow noopener\">Sotheby&#8217;s International Realty Affiliates LLC<\/a> has announced an exclusive alliance with the <i>Nikkei<\/i>, the most influential news publication in <span class=\"xn-location\">Japan<\/span>, through the end of 2017.&nbsp; The alliance enables the luxury residential real estate brand to generate Japanese buyer interest through the <i>Nikkei<\/i>&#8216;s digital platform which reaches over 29 million monthly readers.&nbsp; The Sotheby&#8217;s International Realty&reg; brand is the first real estate brand to present property listings outside of <span class=\"xn-location\">Japan<\/span> to readers of the <i>Nikkei, <\/i>giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p><img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/570139\/SOTHEBY_S_INTERNATIONAL_REALTY_LOGO.jpg\" title=\"Sotheby's International Realty logo. (PRNewsFoto\/Sotheby's International Realty)\" alt=\"Sotheby's International Realty logo. (PRNewsFoto\/Sotheby's International Realty)\"\/><\/p>\n<\/p><\/div>\n<p><b>Japanese Wealth<br \/><\/b><span class=\"xn-location\">Japan<\/span> has one of the largest and strongest economies in the world.<\/p>\n<ul type=\"disc\">\n<li>The yen appreciation moved <span class=\"xn-location\">Japan<\/span> back into second place in 2016 in the global rankings of aggregate wealth, only behind <span class=\"xn-location\">the United States<\/span>. <sup>i<\/sup>\n<\/li>\n<li><span class=\"xn-location\">Japan<\/span> recorded the largest rise in UHNW wealth of all the Asian countries, boosted by the strength of the safe-haven Japanese yen, which even appreciated against the dollar.<sup>ii&nbsp; <\/sup><\/li>\n<\/ul>\n<p><b>Japanese Real Estate Buyers<\/b><\/p>\n<ul type=\"disc\">\n<li>93.5% of all property searches originating in <span class=\"xn-location\">Japan<\/span> are searching internationally<sup>iii<\/sup>.&nbsp; By being the first real estate brand to showcase properties from outside of <span class=\"xn-location\">Japan<\/span> to readers of the <i>Nikkei<\/i>, the <i>Sotheby&#8217;s International Realty<\/i> brand is offering unprecedented access to a virtually untapped global market.\n<\/li>\n<li>Top three international cities consumers in <span class=\"xn-location\">Japan<\/span> are searching for: <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">London<\/span> and Malibu.<sup>iv<\/sup><\/li>\n<\/ul>\n<p><b>Details of the Alliance<br \/><\/b>The <i>Sotheby&#8217;s International Realty<\/i> brand alliance with the <i>Nikkei<\/i> includes the following components:<\/p>\n<ul type=\"disc\">\n<li>Property Search &ndash; <i>Sotheby&#8217;s International Realty<\/i> property listings and high-definition videography will be translated and syndicated to a dedicated page on the <i>Nikkei<\/i> property listing site\n<\/li>\n<li>Native Advertising &ndash; <i>Sotheby&#8217;s International Realty<\/i> will create custom branded editorial content that will be translated and promoted on the <i>Nikkei <\/i>property listing site\n<\/li>\n<li>Brand Advertising &ndash; the <i>Sotheby&#8217;s International Realty<\/i> brand will run banner ad units across the <i>Nikkei<\/i>&#8216;s online edition (nikkei.com) and property listing pages <\/li>\n<\/ul>\n<p><b>Quotes<br \/><\/b>&quot;The <i>Nikkei<\/i> is the most widely circulated daily business publication in the world<sup>v <\/sup>and reaches an audience of highly-educated affluent Japanese consumers. A presence on the <i>Nikkei<\/i> furthers our strategy to showcase the most exciting properties in the world to an audience of highly-qualified real estate intenders. As the first real estate brand to promote properties outside of <span class=\"xn-location\">Japan<\/span> through the <i>Nikkei<\/i>, we quickly realized what an amazing opportunity we had to support our substantial expansion in the <span class=\"xn-location\">Asia Pacific<\/span> region.&quot;<\/p>\n<p>&quot;The <i>Sotheby&#8217;s International Realty<\/i> brand is unrivaled in its reach to real estate intenders in the <span class=\"xn-location\">Asia Pacific<\/span> region.&nbsp; In addition to our alliance with the <i>Nikkei<\/i>, the brand also has existing partnerships with Juwai, MyFun and WeChat, all of which offer unprecedented access to Asian consumers.&nbsp; The opportunities afforded to us with these key regional players is a testament to the strength and power of the <i>Sotheby&#8217;s International Realty<\/i> brand.&quot;<\/p>\n<p>&#8212; <b><span class=\"xn-person\">Kevin Thompson<\/span>, chief marketing officer, Sotheby&#8217;s International Realty Affiliates LLC<\/b><\/p>\n<p>The <i>Sotheby&#8217;s International Realty<\/i> network currently has approximately 21,000 affiliated independent sales associates located in over 900 offices in 68 countries and territories worldwide.&nbsp; In 2016, the brand achieved a record global sales volume of <span class=\"xn-money\">$95 billion USD<\/span>.&nbsp; <i>Sotheby&#8217;s International Realty<\/i> listings are marketed on the <a target=\"_blank\" href=\"http:\/\/www.sothebysrealty.com\/en\/home.aspx\" rel=\"nofollow noopener\">sothebysrealty.com<\/a> global website.&nbsp; In addition to the referral opportunities and widened exposure generated from this source, the brand&#8217;s brokers and clients benefit from an association with the Sotheby&#8217;s auction house and worldwide <i>Sotheby&#8217;s International Realty<\/i> marketing programs.&nbsp; Each office is independently owned and operated.<\/p>\n<p><b>About Sotheby&#8217;s International Realty Affiliates LLC <br \/><\/b>Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the <i>Sotheby&#8217;s International Realty <\/i>network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby&#8217;s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In <span class=\"xn-chron\">February 2004<\/span>, Realogy entered into a long-term strategic alliance with Sotheby&#8217;s, the operator of the auction house. The agreement provided for the licensing of the <i>Sotheby&#8217;s International Realty <\/i>name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby&#8217;s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby&#8217;s auction house, established in 1744. For more information, visit <a target=\"_blank\" href=\"http:\/\/www.sothebysrealty.com\/\" rel=\"nofollow noopener\">www.sothebysrealty.com<\/a>. <\/p>\n<p><b><i>CONTACT<\/i><\/b><\/p>\n<p><span class=\"xn-person\">Lindsey Scharf<\/span><br \/>Director, Public Relations &amp; Communications<br \/>Sotheby&#8217;s International Realty Affiliates LLC<br \/>175 Park Avenue<br \/><span class=\"xn-location\">Madison, NJ<\/span> 07940<br \/>(973) 407-5596<br \/><a target=\"_blank\" href=\"mailto:Lindsey.Scharf@sothebysrealty.com\" rel=\"nofollow noopener\">Lindsey.Scharf@sothebysrealty.com<\/a><\/p>\n<p><sup>i <\/sup>Credit Suisse, <i>Global Wealth Report 2016<br \/><\/i><sup>ii <\/sup>Wealth X, <i>World Ultra Wealth Report 2017<br \/><\/i><sup>iii<\/sup> Mansion Global, website statistics, <span class=\"xn-chron\">August 11<\/span>, 2017-September 11, 2017<br \/><sup>iv <\/sup>PropGo, listing service data, 2017<br \/><sup>v <\/sup>Nikkei, <i>The Nikkei MEDIA DATA 2017<\/i><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p>SOURCE  Sotheby&#8217;s International Realty Affiliates LLC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MADISON, N.J., Oct. 10,&nbsp;2017 \/PRNewswire\/ &#8212; Sotheby&#8217;s International Realty Affiliates LLC has announced an exclusive alliance with the Nikkei, the most influential news publication in Japan, through the end of 2017.&nbsp; The alliance enables the luxury residential real estate brand to generate Japanese buyer interest through the Nikkei&#8216;s digital platform which reaches over 29 million [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11630","post","type-post","status-publish","format-standard","hentry","category-sothebys-international-realty"],"_links":{"self":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/posts\/11630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/comments?post=11630"}],"version-history":[{"count":0,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/posts\/11630\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/media?parent=11630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/categories?post=11630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/tags?post=11630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}