{"id":11650,"date":"2017-02-27T12:25:00","date_gmt":"2017-02-27T17:25:00","guid":{"rendered":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/sothebys-international-realty-achieved-95-billion-in-global-sales-volume-for-2016\/"},"modified":"2017-02-27T12:25:00","modified_gmt":"2017-02-27T17:25:00","slug":"sothebys-international-realty-achieved-95-billion-in-global-sales-volume-for-2016","status":"publish","type":"post","link":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/sothebys-international-realty-achieved-95-billion-in-global-sales-volume-for-2016\/","title":{"rendered":"Sotheby&#8217;s International Realty Achieved $95 Billion in Global Sales Volume for 2016"},"content":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MADISON, N.J.<\/span>, <span class=\"xn-chron\">Feb. 27, 2017<\/span> \/PRNewswire\/ &#8212;&nbsp;<a href=\"http:\/\/www.sir.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sotheby&#8217;s International Realty Affiliates LLC<\/a> today reported that in 2016 its affiliated brokers and sales professionals achieved approximately <span class=\"xn-money\">$95 billion<\/span> in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.<\/p>\n<p><b>Global Growth <br \/><\/b>The Sotheby&#8217;s International Realty&reg; brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates. <\/p>\n<p>&quot;2016 proved to be yet another record year for the <i>Sotheby&#8217;s International Realty<\/i> brand,&quot; said <span class=\"xn-person\">Philip White<\/span>, president and chief executive officer, Sotheby&#8217;s International Realty Affiliates LLC. &quot;In just 12 years, we have grown from <span class=\"xn-money\">$4.2 billion to $95 billion<\/span> in sales volume. Our brand has achieved exponential growth, and I am immensely proud of the hard work and dedication from our affiliate member companies, their independent sales associates and our dedicated worldwide staff. This is a true testament to the strength and international footprint of this extraordinary brand.&quot;<\/p>\n<p>Outside <span class=\"xn-location\">the United States<\/span>, the <i>Sotheby&#8217;s International Realty<\/i> brand achieved <span class=\"xn-money\">$10 billion<\/span> in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in <span class=\"xn-location\">Europe<\/span>, entering the countries of <span class=\"xn-location\">Austria<\/span>, <span class=\"xn-location\">Croatia<\/span>, <span class=\"xn-location\">Slovakia<\/span>, <span class=\"xn-location\">Slovenia<\/span> and <span class=\"xn-location\">Montenegro<\/span>. The brand also expanded in the <span class=\"xn-location\">Asia-Pacific<\/span> region through affiliations in <span class=\"xn-location\">Fiji<\/span> and <span class=\"xn-location\">Shanghai<\/span> and continued to grow in <span class=\"xn-location\">Hong Kong<\/span> and greater <span class=\"xn-location\">Thailand<\/span>. Finally, the brand expanded its presence in the <span class=\"xn-location\">Caribbean<\/span> with the addition of affiliates in Roatan and St. Vincent &amp; the <span class=\"xn-location\">Grenadines<\/span>.<\/p>\n<p>In <span class=\"xn-location\">the United States<\/span>, the <i>Sotheby&#8217;s International Realty<\/i> brand achieved <span class=\"xn-money\">$85 billion<\/span> in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. &nbsp;This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand&#8217;s market presence in <span class=\"xn-location\">Lexington<\/span> and <span class=\"xn-location\">Concord, Massachusetts<\/span>, throughout southern <span class=\"xn-location\">Rhode Island<\/span> and on the island of <span class=\"xn-location\">Kauai, Hawaii<\/span>. The brand also entered several key new markets last year, namely: <span class=\"xn-location\">Gulf Shores, Alabama<\/span>; <span class=\"xn-location\">Pittsburgh, Pennsylvania<\/span>; and <span class=\"xn-location\">Virginia Beach, Virginia<\/span>.<\/p>\n<p><b>Innovative Technology <br \/><\/b>The <i>Sotheby&#8217;s International Realty<\/i> brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.&nbsp; <\/p>\n<p>The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the <i>Sotheby&#8217;s International Realty<\/i> network an edge to generate Chinese homebuyer interest on one of the world&#8217;s most prominent real estate websites with over two million monthly visitors. As a truly international brand, <i>Sotheby&#8217;s International Realty<\/i> has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.<\/p>\n<p>The <i>Sotheby&#8217;s International Realty<\/i> brand was the No. 1 real estate company represented in two of the six categories that comprise the annual <i>REAL Trends\/The Wall Street Journal<\/i> &quot;<a href=\"http:\/\/realtrends.com\/rankings\/rt1000\" rel=\"nofollow noopener\" target=\"_blank\">Top Thousand<\/a>&quot; report. The <i>Sotheby&#8217;s International Realty<\/i> brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the <i>Sotheby&#8217;s International Realty<\/i> brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the <i>Sotheby&#8217;s International Realty<\/i> brand as a leader in luxury real estate sales.<\/p>\n<p><i>Sotheby&#8217;s International Realty<\/i> listings are marketed on the <a href=\"http:\/\/www.sothebysrealty.com\/en\/home.aspx\" rel=\"nofollow noopener\" target=\"_blank\">sothebysrealty.com<\/a> global website.&nbsp; In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby&#8217;s auction house and worldwide <i>Sotheby&#8217;s International Realty<\/i> marketing programs.&nbsp; Each office is independently owned and operated.<\/p>\n<p><b>About Sotheby&#8217;s International Realty Affiliates LLC <br \/><\/b>Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the <i>Sotheby&#8217;s International Realty<\/i> network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby&#8217;s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.<b>&nbsp; <\/b>In <span class=\"xn-chron\">February 2004<\/span>, Realogy entered into a long-term strategic alliance with Sotheby&#8217;s, the operator of the auction house.&nbsp; The agreement provided for the licensing of the <i>Sotheby&#8217;s International Realty <\/i>name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby&#8217;s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby&#8217;s auction house, established in 1744. For more information, visit <a href=\"http:\/\/www.sothebysrealty.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.sothebysrealty.com<\/a>.<\/p>\n<p><b><i>CONTACT<\/i><\/b><\/p>\n<p><span class=\"xn-person\">Lindsey Scharf<\/span> <br \/>Sr. Manager, <span class=\"xn-person\">Brand Content<\/span> and Communications <br \/>Sotheby&#8217;s International Realty Affiliates LLC <br \/>175 Park Avenue <br \/><span class=\"xn-location\">Madison, NJ<\/span> 07940 <br \/>(973) 407-5596 <br \/><a href=\"mailto:Lindsey.Scharf@sothebysrealty.com\" rel=\"nofollow noopener\" target=\"_blank\">Lindsey.Scharf@sothebysrealty.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p>SOURCE  Sotheby&#8217;s International Realty Affiliates LLC<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY22544&amp;Transmission_Id=201702271225PR_NEWS_USPR_____NY22544&amp;DateId=20170227\" style=\"border:0px; width:1px; height:1px;\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MADISON, N.J., Feb. 27, 2017 \/PRNewswire\/ &#8212;&nbsp;Sotheby&#8217;s International Realty Affiliates LLC today reported that in 2016 its affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions. Global Growth The [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11650","post","type-post","status-publish","format-standard","hentry","category-sothebys-international-realty"],"_links":{"self":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/posts\/11650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/comments?post=11650"}],"version-history":[{"count":0,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/posts\/11650\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/media?parent=11650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/categories?post=11650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.wordpress.realogydev.com\/anywherere\/wp-json\/wp\/v2\/tags?post=11650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}